AI video tools are useful for ads and social content, but a brand carries risks that a hobby project does not. Here is the checklist I use before AI-generated footage goes into a client video. 1. Chec
I use both programs every week, and the question is rarely which is better. It is which one fits the job in front of me. Premiere Pro is for assembling. Cutting interviews, pacing a story, syncing aud
Launch dates don't move, and the video is often the last thing finished. This checklist keeps it from becoming a rush. Before production One sentence about what is new and who it is for. Final screen
AI products are hard to explain because the value is invisible: a model does something behind the scenes. A video has to make it visible. Start with one concrete example. Pick a task the viewer recogn